Social media is a minefield for many, but it is becoming more and more important for small businesses to create and uphold an interesting and engaging online community. A post has three main components: the image, the writing, and the hashtags/links. Ensure all three of these are working together and you have a winning recipe to enhance both your viewing numbers and customer interest. Here are a few tips and tricks for you to stay ahead of the game and help boost your social media presence:
Choosing high quality images
Image is everything, especially on social media. No matter what words or hashtags attract viewers to your post, it is the image that has been proven most effective to get audience attention. For this reason, you need to be putting your best images in the spotlight, not low quality, blurry, or boring pictures.
There are several sites out there that provide images, but too many of them must be purchased or sourced. Unsplash is a well known and trusted source for royalty free images that is easy to use and provides high-quality content for you to use on any and all platforms of social media. Simply search a topic or subject to find some great images that can make a better impact on what you put online.
Adding hashtags to social posts
Even if the image takes the limelight, your post needs to be seen in the first place! Hashtags are a great way to get your post on someone’s screen. Your post is not going to be found easily if people don’t already follow you on Facebook, Twitter, Linked-In or Instagram. Adding hashtags will enable the post to show up in their suggested content or searched terms and trends, leading to more engagement and more followers!
Best Hashtags is a great resource for you to get started with hashtagging. If you type in a subject or topic, best hashtags will suggest to you similar or associated hashtags to include in the post to boost views. Be careful with these choices though, do not just copy/paste these suggestions as they may not relate. A few targeted hashtags are better than a huge list of unrelated tags.
Be aware of holidays and special events to enhance engagement
If you’ve ever been stuck for ideas on social media posts, always google holidays and events. Acknowledging a national holiday, local event, or themed ‘week’ can give you some great content ideas and opportunities to engage with the public in numerous ways.
Take the opportunity to google some yearly/monthly calendars that outline the major holidays that you should be aware of. Having these reminders available will keep you up to date and stay ahead of your own social media schedule.
There are so many other tips and tricks when it comes to social media out there, but for those looking to keep it simple, these are our top resources to help boost your presence online. Remember that social media is about engagement. The important thing is to grab attention and reach a wider audience, so use hashtags to reach out to potential customers and great images to stand out from the crowd.